Level 2. Self Service

• The EDW is now considered the uncontested system of record for historical reporting.

• The EDW functions with six nines of reliability.

• With little to no assistance from IT, analyst and executives are able to create their own data products utilizing point and click BI tools.

• Ad-hoc analysis starts to be performed. Executives start to ask questions they never would have asked before.

• Brand new data products start to get created as the legend of the EDW grows.